Online casino are a fantastic business with enormous potential for success. However, entering the industry requires significant expenditure and tenacity. If you wish to establish a gambling company as an online casino operator, the initial expenditure will be substantial, and the licencing hurdles will be huge. However, such a strategy will result in enormous earnings in the long run. If you want to start as an online casino partner, it will be simpler and less expensive, but your profit will be lower.
From our article you will learn Create an Online Casino in 2024:
- How to choose an online casino software provider.
- How to choose gaming content for a casino.
- Where and how to get the appropriate licenses.
- How to choose secure and trusted payment gateways.
- How to create an online casino site.
- How to develop a marketing policy.
Step 1: Software Providers
Before you begin constructing a website, you must determine which online casino and game software (content) you will employ. The software will administer the website and serve as the foundation for your gaming platform, allowing you to manage your operations, including payment processing, marketing, and account management.
If software is the foundation of your website, then the game content will serve as its exterior. Games are the reason why Internet users will visit and interact with your website. Therefore, gaming content is one of the most important considerations when selecting a casino software provider. In this context, there are two categories of vendors:
- First, they create the game on their own. If you pick such a supplier, you will most likely pay cheaper costs and have greater freedom in customising and integrating game material. However, in this situation, you will most likely have a limited selection of games and limits on the integration of games from other operators. Cooperation with other operators might be prohibited entirely.
- The second provides packages including game material from other vendors (B2B model). This option allows you to vary game content while also significantly simplifying bureaucratic concerns (you just need to sign one contract with one provider rather than numerous separate contracts with each game content operator), but it comes with extra expenses for mediation services.
In addition to the partnership model, you must consider the calculating approach. Typically, suppliers are divided into those who request a monthly fee (similar to a monthly rent + a percentage of profits) and those who do not require a monthly fee and provide source code files after the purchase, allowing maximum access to software and full data confidentiality.
The script may be purchased from Betcasinoscript.com and its vendors. The buyer obtains the source code for the software used to operate the casino and games, as well as the right to use this software for the next 100 years without paying any monthly fees or royalties. The customer pays once and selects a game from a very amazing list (out of 3000 games), as well as orders the production of a new game based on his concept, if such a desire exists. Depending on the pricing, there is an online casino clone script version or nulled script, which is a completely changed script with the same functionality. The basic package normally includes lifetime updates and support.
Step 2: Game Content
When choosing game content, you need to focus on three things: variety, ease of integration and quality of games. In terms of diversity, casinos should provide the opportunity to play popular slots, baccarat, blackjack, roulette, poker and bingo. You can also add the ability to bet on virtual sports.
In terms of integration, you need software for online casinos and gaming content that is easy to combine through an API. Where API (application programming interface) is a set of IT methods by which gaming software is integrated into work systems. The speed and reliability of the games, as well as the security of their payment functions depend on the quality of integration.
In terms of the quality of games, you need to pay attention to such things:
- Graphics. The interface and game images must be clear and of the highest quality (Full HD or Ultra HD 4K). If the graphics are bad, players will receive a negative user experience, will try to find an alternative and, most likely, will find it in just a couple of clicks.
- Sound accompaniment. Realistic and unique effects can create the right atmosphere and thus increase player involvement. Which in turn will contribute to the fact that they will play longer.
- Game animation. Movement and bright effects attract attention. And with their help, you can replace real reward with graphic effects that can stimulate dopamine receptors (motivation to play) in almost the same way as reward in the form of real money.
- Interface. It should be convenient, understandable and respond to convenient keyboard shortcuts for players (it speeds up the game, thus increasing the number of wagering).
- Mobile games. They bring up to 75% of the profits from the total income of online casinos, so it is strongly recommended to choose cross-platform games that can be launched using a browser or using a mobile application.
- Branded games. Games based on famous films, books, games, stories, bring great profits. But the problem is that such game content usually has a short “shelf life”, so it needs to be constantly updated.
- Safety. This function can be fully verified only after the launch of an online casino, since it is most affected by the compatibility of casino software, game content, API, user devices, platforms, etc. Therefore, it is recommended to use the game content of companies with a good reputation.
Step 3: Game licenses
Obtaining a gaming license is among the main requirements for a company to start an online casino. With a license, an organization is able to legally deliver gambling services, open a bank account, and cooperate with casino software providers. Furthermore, securing a gaming license enables platform operators to improve customer credibility. Check best article: How To Get Online Gambling License In 2024
Speaking of jurisdictions that permit online gambling, casino operators can get a license from the UK, Curacao, Malta, Antigua, Gibraltar, Denmark, Belgium, and other countries.
Let’s review a few popular licenses:
- Gibraltar. With the goal to obtain a license, a company has to showcase a business plan and proof of its financial stability while performing transactions through Gibraltar’s banks only. Licensees have to pay 1% of their annual revenue but no less than £85.000.
- Curacao. The cost of a gaming license generally does not exceed $150,000. The island imposes no tax on casino profit and low ongoing expenditures. The licensing process usually takes 1.5–2 months, which is rather fast. However, there are some restrictions, for instance, casino website owners have to place servers in the territory of Curacao. In addition, license holders have to pay 2% corporate taxes.
The United Kingdom Gambling Commission (UKGC). Released under the Gambling Act 2005, the Gambling Commission is responsible for regulating commercial gambling in Great Britain. Representing one of the worldwide largest authorities to control gambling, the UKGC requires licensees to pay a fee when a casino founder submits an application. To provide online casino services, it is also necessary to pay an annual fee.
The price of a license depends on its type and other factors. Basically, the UKGC charges a fee between 15%–50% of the Gross Gaming Revenue (GGR) depending on its amount. In order to receive a license from this authority, businesses have to demonstrate a business plan, prove their financial solvency, and confirm no criminal conviction.
- Kahnawake. Introduced in 1996, Kahnawake Gaming Commission enables organizations to secure a license—so-called Client Provider Authorization—to open an online casino in Canada. The license charges the first annual fee of $40,000 and the annual renewal fee of $10,000. What’s more, casino website operators have to pay software inspection costs amounting to $15,000.
When choosing a license to open an online casino, it is essential to consider the countries in which it is valid, terms of cooperation, license duration, price, submission review time, and other aspects. Business owners should take into account that some countries legislate against online casino games, involving France, Poland, and the majority of the US states.
Nevertheless, thanks to the latest changes in the legislation, over 15 US states have already allowed for providing online gambling services.
Step 4: Online payments
To make purchases and deposit funds, it is essential to include online payments. With the aim to attract as many players as possible, a casino platform operator has to provide various payment options , including credit and debit cards, digital wallets, WebMoney, and PayPal. In order to gain a competitive advantage, you should let users pay using cryptocurrencies such as Bitcoin, Ethereum, Litecoin, Bitcoin Cash, and Dogecoin.
Here are some of the most popular payment service providers in the gambling and gambling business:
- Click2Pay. A simple and convenient system for depositing and withdrawing funds, which reduces this process to a single step. Money is debited and credited to a bank account. The system does not work in some countries, including the USA.
- Neteller. One of the most popular payment service providers in the gambling market. It works in 160 countries, uses a six-digit transaction confirmation code, can deposit / withdraw money directly to a Neteller account or bank card.
- Webmoney. One of the most difficult ways to deposit and withdraw funds. Very popular in Eastern Europe due to the largest number of local partners (banks, payment services) in the region.
- Skrill. The platform is available in 185 countries. It is simple, reliable and can collect money directly from credit cards or bank accounts.
- Visa and MasterCard. The most famous payment service providers in the world. They work in more than 200 countries and have contacts with almost all banks and digital payment systems.
Speaking of trusted solutions, Clik2pay is a payment system that enables users to securely make payments from their bank accounts. It is possible to use the Click2Pay as a digital wallet and deposit funds on it.
A lot of payment systems serve the online gambling industry, for instance, Neteller and Skrill. Released in 1999, Neteller started processing digital gambling payments in 2000. At the moment, millions of people in more than 200 countries use the service to transfer money in a secure way. Neteller allows for carrying out payments via cards, local bank deposits, and cryptocurrencies.
Skrill, formerly Moneybookers, is another trusted payment solution provider that suits casino websites. The digital wallet is available in over 120 countries and supports 40 different currencies. Skrill also enables users to buy cryptocurrencies like Bitcoin, Bitcoin, Ethereum, and Bitcoin Cash.
Step 5: Design a casino website
When all the preparatory stages are completed, you can proceed directly to the development of a web-based online casino platform. To do this, it is better to hire a company-developer, because the site needs to be done professionally and quickly. The software partner is likely to advise your technical partner, but you do not have to agree to their recommendations.
After choosing a technical partner, you should:
- Develop design.
- Determine the functionality.
- Decide on game content.
- Create a project budget.
Step 6: Marketing Policy
To invest in the development of online casinos paid off, you need players. There are a lot of players who will leave money on your site and positive reviews in social networks, in specialized forums and in the media. To attract a large number of players to the site, you need a good marketing strategy in which you need to pay attention to such moments:
- Positioning. Find what your project will stand out among competitors and why users should choose your site, that is, what is its real value for the players. About why this is important and what needs to be paid attention to in this matter is well written in the book “Positioning. The Battle for the Minds” of Jack Trout and Al Ries.
- Pre-launch campaign. A few months before the development is complete, announce the launch of your casino. Inspire potential customers to wait for its launch by advertising, presentations, promotions, discounts and bonuses. If possible, attract media personalities that will create hype in the media and social networks to launch.
- Promotion after launch. Use online advertising, SEO, banner networks, marketing influence, to maintain interest in your online casino and attract new players.
- Customer Retention Company. Create a 24-hour call center, technical support service. Create sections on the site with instructions and answers to frequently asked questions. Provide demos of games with which players can test content. Develop a system of bonuses, promotions and other incentives for loyal players.
- Implementing affiliate programs. At the start, we need quite favorable terms for attracting referrals in order to significantly expand our client base. Over time, when your site becomes known, the conditions for attracting referrals will be reviewed.
The cost of running an online casino
How much you spend on the development, launch and promotion of online casinos, no one will say, because here you need to take into account too many factors that can increase the cost of the site from 50-100 thousand to several million dollars. However, with a great deal of confidence we can say how your spending will be distributed.
Top 5 Casino Website Features in 2024
Creating a comprehensive list of features for a casino website can be extensive, as it depends on the specific goals and requirements of the website. However, here are some common features you might find in a typical online casino website:
1. User Registration and Account Management
Users should be able to create an account, provide necessary information, and manage their profile and preferences.
2. Casino Games
A wide variety of casino games should be available, including popular options like slots, blackjack, roulette, poker, baccarat, and more. Each game should have its own rules, interface, and betting options.
3. Payment Options
Integration with various payment gateways, allowing users to deposit funds and withdraw winnings securely. Popular payment methods like credit cards, e-wallets, and bank transfers are often included.
4. Bonuses and Promotions
The website should offer enticing bonuses and promotions to attract and retain users. These can include welcome bonuses, free spins, cashback offers, loyalty programs, and referral bonuses.
5. Responsible Gambling Features
Responsible gambling tools such as deposit limits, self-exclusion options, reality checks, and links to gambling addiction resources should be provided to promote responsible gaming.
6. Mobile Compatibility
The website should be mobile-friendly and responsive, allowing users to access and play games from their smartphones or tablets.
7. Live Casino
Integration with live dealer games, where users can play table games in real-time with live dealers through video streaming. This adds a more interactive and immersive experience.
8. Security and Fairness
9. Customer Support
Multiple channels for customer support, such as live chat, email, and telephone, should be available to assist users with their inquiries or concerns.
10. Multilingual Support
If targeting an international audience, the website should provide language options to cater to users from different regions.
11. Game Filtering and Search
Users should be able to filter and search for games based on specific criteria, such as game type, provider, or popularity, to easily find their preferred games.
12. Social Interaction
Integration with social media platforms or features that allow users to share their achievements, invite friends, or compete with others can enhance the social aspect of the casino website.
It's important to note that the legality and regulations surrounding online gambling vary in different jurisdictions. When developing a casino website, it's crucial to comply with the relevant laws and regulations of the target market.